Bachelor’s Degree in Digital Marketing
The Bachelor’s degree in Digital Marketing trains profiles capable of designing, managing and optimising marketing strategies in constantly evolving digital environments.
The programme provides an in-depth understanding of digital marketing levers, including content management, social media communication, data analysis and performance management. It also incorporates challenges related to new technologies and consumer behaviour, in order to adapt strategies to market changes.
Thanks to a practice-oriented approach, learners develop skills that are directly applicable in business, enabling them to work on digital projects and contribute to organisations’ visibility and growth.
Two tracks are offered:
- Professional Bachelor’s degree in Digital Marketing
- Flexible-schedule State Bachelor’s degree in Digital Marketing
Bachelor’s Degree in Finance & Accounting
The Bachelor’s degree in Finance & Accounting aims to train profiles capable of mastering the fundamentals of financial and accounting management, and contributing to organisations’ performance management.
It develops skills in financial analysis, accounting, taxation and management control, while providing a comprehensive view of a company’s economic and financial mechanisms. Learners are thus prepared to work on financial management processes and support decision-making.
The programme also incorporates the tools and methods needed to meet organisations’ current requirements, in an environment marked by rigour, transparency and performance.
Two tracks are offered:
- Professional Bachelor’s degree in Finance & Accounting
- Flexible-schedule State Bachelor’s degree in Finance & Accounting
Bachelor’s Degree in Logistics & Transport
The Bachelor’s degree in Logistics & Transport trains profiles capable of organising, managing and optimising physical and information flows within organisations.
It provides mastery of logistics operations, procurement management, transport and supply chain, while incorporating performance, cost and lead-time considerations. Learners thus develop a comprehensive view of logistics chains and their strategic role in companies’ competitiveness.
The programme is based on an applied approach, providing an understanding of field realities and enabling effective work in a variety of professional environments.
Two tracks are offered:
- Professional Bachelor’s degree in Logistics & Transport
- Flexible-schedule State Bachelor’s degree in Logistics & Transport
Skills Developed in the Continuing-Education Bachelor’s Degree
Draw on management fundamentals in their area of specialisation (marketing, finance or logistics)
Analyse professional situations and formulate suitable recommendations, drawing on data and decision-support tools
Use the professional and digital tools specific to their track (digital marketing tools, management software, logistics tools, etc.)
Help manage organisational performance, by taking part in implementing action plans and monitoring results
Manage projects by planning actions, coordinating resources and meeting set objectives
Adapt to changing environments, showing autonomy, rigour and analytical skills
Career Opportunities after a Continuing-Education Bachelor’s Degree
HESTIM’s continuing-education Bachelor’s degrees are aimed at professionals wishing to advance their career, strengthen their skills or reposition themselves on the job market.
They provide access to new responsibilities, help consolidate job-specific expertise or open up career-progression opportunities in changing environments.
The Bachelor’s degree in Digital Marketing allows professionals to develop expertise in digital strategy and progress into higher value-added roles.
It opens the door to progression such as:
- Managing digital projects
- Progression into marketing management roles
- Specialisation in digital marketing or digital communication
- Repositioning toward digital careers
The Bachelor’s degree in Finance & Accounting strengthens financial management skills and provides access to roles involving greater responsibility in the management of activities.
It notably fosters:
- Progression into financial management or control roles
- Taking on responsibility for monitoring and analysing performance
- Specialisation in accounting, taxation or management control
- Better mastery of financial decision-making tools
The Bachelor’s degree in Logistics & Transport allows professionals to structure their expertise and progress into operations coordination and management roles.
It notably enables:
- To access logistics coordination roles
- To manage supply chain flows and operations
- To develop expertise in procurement management
- To move into responsibilities related to logistics performance
Why choose a continuing-education Bachelor’s degree at HESTIM?
A lever for career progression
The programmes are designed to support professionals in developing their skills and enable them to access higher-responsibility roles.
Dual recognition: professional and academic
The Bachelor’s degrees are offered as a professional Bachelor’s degree and as a flexible-schedule State Bachelor’s degree, combining an operational approach with a recognised academic framework.
Formats suited to your pace
The flexible-schedule format makes it possible to combine training with professional activity, adapting to learners’ constraints.
Programmes aligned with market needs
The course content is designed in line with business realities, allowing skills to be applied directly in a professional context.
