HESTIM’s State Master’s Degree in Marketing and Digital Transformation trains professionals capable of supporting companies as they adapt to digital change and evolving consumer behaviour. 

This programme focuses on strategy, innovation and mastering digital technologies to meet the new challenges of competitiveness and performance.

Students acquire advanced skills in strategic marketing, data marketing, digital performance management, innovative project management and change management. They learn to design marketing plans based on data analysis, optimise the omnichannel customer experience, and integrate digital transformation tools at the heart of organisations.

​

The programme is aimed at young graduates or professionals wishing to move into positions of responsibility in demanding environments, where strategic vision and operational mastery of digital technology have become essential to business success.

Contact our guidance advisors 

Skills developed

The Master’s degree in Marketing and Digital Transformation gives students dual expertise in strategic marketing and digital technologies. They develop

advanced skills in managing marketing performance, data analysis (web analytics, KPIs), customer experience management and digital project management.

​

Mastery of professional tools (Google Analytics, Meta Ads Manager, CRM, automation platforms) is reinforced by a solid understanding of digital transformation challenges. Students learn to anticipate market developments, deploy multichannel strategies and integrate new technologies in the service of growth and innovation.

Student experience and training dynamics

The teaching experience is based on immersion in real environments and collaborative activities. Students work on concrete cases in connection with partner companies, and take part in innovation workshops and marketing campaign simulations. 

Specialised seminars, masterclasses led by industry experts and mandatory internships help put learning to the test in the field. This training approach fosters engagement, teamwork and the ability to adapt to a constantly evolving sector.

Training programme

Highlights of the State Master’s Degree in Marketing and Digital Transformation 

Thematic conferences & seminars

As part of the State Master’s degree in Marketing and Digital Transformation, HESTIM places particular importance on openness to the professional world and exchanges with leading players. Throughout the year, students take part in high-level conferences and seminars, led by business leaders, international experts, innovative entrepreneurs and alumni holding positions of responsibility.

These events form a genuine bridge between theory and practice. They allow students to dive into emerging trends in marketing, digital transformation and strategic management, while benefiting from concrete feedback, real case studies and advice directly applicable to their future career.

Competitions & challenges

The State Master’s degree in Marketing and Digital Transformation trains creative, agile managers who are able to anticipate rapidly changing markets. To consolidate their learning and put their ideas to the test in the field, students regularly take part in prestigious competitions and challenges, both nationally and internationally.

These immersive experiences allow them to work as a team, develop innovative strategies and defend their projects before panels of recognised experts.

HESTIM is proud to count among its achievements the 2nd place won by its 5th-year students at Africa Place Marketing, organised by Casablanca Events et Animation. This challenge, built around the theme “Territorial identity, a driver of resilient and sustainable attractiveness”, showcased their expertise in territorial marketing and their ability to propose creative, high-impact solutions.

At HESTIM, these victories go far beyond trophies: they are concrete proof that our teaching prepares professionals ready to perform in demanding, highly competitive environments.

Field immersion & professional visits

Learning takes on its full meaning when experienced in the field. Students on this track regularly take part in company visits, meetings with professionals and specialised trade fairs.

These experiences allow them to discover from the inside how organisations work, understand the concrete challenges of the market and observe how strategies come to life in a real context.

Among these experiences, HESTIM makes a point of taking its students every year to the Digital Now, trade show, a not-to-be-missed event for digital transformation in Morocco. There they discover the innovations shaping the future, exchange with industry leaders and draw inspiration from concrete projects to fuel their professional outlook.

These immersive experiences bridge theory and practice, developing a pragmatic and operational understanding of contemporary marketing and innovation challenges.

Professional software

HESTIM ensures that every student is ready to take on the challenges of the professional world and carry out their future job effectively. Learning professional software such as SPSS, Sphinx, Power BI, Python, MRP makes it possible to handle, analyse and visualise data, as well as manage projects in a concrete way.

This technical expertise directly prepares students for careers in digital marketing and innovation, developing skills that are immediately applicable and sought after by companies. 

Blended learning & certifications

The programme offers a range of professional courses and certifications available via the Coursera platform, such as Google Ads, Agile Project Management, Brand Content and Sales & CRM. These courses combine theory and practice, enabling students to develop skills that are directly applicable in the professional world.

These certifications are recognised by world-renowned universities and partner training institutes, a mark of quality and credibility, and can be showcased alongside the logos of these institutions.

In addition, the programme includes preparation for the PMP-PMI certification, provided in-house by HESTIM trainers, ensuring personalised support in line with international project management standards.

This approach allows students to leave the programme with operational, certified skills that can be put to use immediately in their future careers in digital marketing, innovation and project management.

Educational games

To develop creativity, strategic thinking and decision-making, the programme incorporates educational games and professional simulations. 

Every year, our students take part in the CESIM Global Challenge, an international competition that puts them in realistic management and marketing situations. Over the years, our teams have progressed and stood out, strengthening their ability to analyse, decide and innovate in complex environments.

These immersive activities enable students to acquire operational skills while strengthening their team spirit, responsiveness and problem-solving abilities — essential qualities for success in the professional world.

Entrepreneurial culture & innovation

HESTIM encourages its students to adopt “out of the box” thinking, essential in a constantly evolving world. Aware that career paths today are varied and that innovation is a key driver, the school offers a modern programme, aligned with market and technological developments.

As part of this programme, dedicated entrepreneurship courses are included in the curriculum, in order to develop initiative and the ability to turn an idea into a concrete project. In addition, the CIEL incubator provides students with comprehensive support through training courses, hands-on workshops and a structured programme, helping them bring their innovative projects to life.

Discover the CIEL incubator

This drive aims not only to support business creation, but also to foster a strong entrepreneurial culture within HESTIM, which could become a genuine hub for startups and promising innovations for the future.