Master’s Degree in Marketing and Digital Transformation
The Master’s degree in Marketing and Digital Transformation trains profiles capable of designing, managing and deploying marketing strategies in an environment marked by companies’ digital transformation.
The programme develops skills in marketing strategy, digital communication, performance management, digital project management and understanding new consumer behaviours. It also incorporates challenges related to innovation, data and digital tools, in order to help learners support organisations through their evolution.
Thanks to a practice-oriented approach, learners strengthen their ability to make decisions, structure effective marketing actions and contribute to their company’s digital transformation.
Two tracks are offered:
- Professional Master’s Degree in Marketing and Digital Transformation
- Flexible-schedule State Master’s Degree in Marketing and Digital Transformation
Master’s Degree in Finance, Audit and Management Control
The Master’s degree in Finance, Audit and Management Control aims to train profiles capable of mastering a company’s financial mechanisms and supporting its performance management.
It develops skills in financial analysis, audit, management control, budget management and decision support. Learners gain an in-depth view of financial and organisational issues, enabling them to work on control, reliability and performance-optimisation processes.
The programme thus prepares students for roles requiring rigour, responsibility and analytical skills in demanding professional environments.
Two tracks are offered:
- Professional Master’s Degree in Finance, Audit and Management Control
- Flexible-schedule State Master’s Degree in Finance, Audit and Management Control
Master’s Degree in Purchasing and Supply Chain Management
The Master’s degree in Purchasing and Supply Chain Management trains profiles capable of managing purchasing, optimising flows and contributing to the overall performance of the logistics chain.
The programme provides mastery of issues related to procurement, strategic purchasing, supplier management, supply chain and operations optimisation. Learners develop a comprehensive view of the interactions between the various links in the value chain and their impact on a company’s competitiveness.
Thanks to an applied approach, the programme provides an understanding of operational realities and enables progression into coordination, management and continuous improvement roles.
Two tracks are offered:
- Professional Master’s Degree in Purchasing and Supply Chain Management
- Flexible-schedule State Master’s Degree in Purchasing and Supply Chain Management
Skills Developed in the Continuing-Education Master’s Degree
Draw on in-depth knowledge in their area of specialisation
Analyse complex situations and formulate strategic recommendations
Use the tools, methods and indicators specific to their track
Manage projects and coordinate actions in a professional setting
Help improve organisational performance
Support change and adapt to changing environments
Career Opportunities after a Continuing-Education Master’s Degree
HESTIM’s continuing-education Master’s degrees are aimed at professionals wishing to accelerate their career progression, consolidate their expertise or access management roles.
They help strengthen a professional positioning, develop a more strategic vision of their field and open up new career-progression opportunities.
This Master’s degree allows progression into roles related to marketing strategy, digital communication and transformation project management.
It notably enables:
- to access roles in digital marketing and communication
- to manage digital transformation projects
- to develop expertise in brand strategy and acquisition
- to move into responsibilities related to marketing performance
This Master’s degree consolidates financial expertise and enables progression into management, control and analysis roles.
It notably enables:
- to access roles in management control or audit
- to take part in organisations’ financial management
- to develop expertise in analysis and reporting
- to move into responsibilities related to financial performance
This Master’s degree develops strategic expertise in purchasing and supply chain, with opportunities to progress into management roles.
It notably enables:
- to access purchasing and supply chain coordination roles
- to manage procurement and supplier relationships
- to develop expertise in flow optimisation
- to move into responsibilities related to operational performance
Why choose a continuing-education Bachelor’s degree at HESTIM?
A lever for career progression
The programmes are designed to support professionals in strengthening their expertise and enable them to access higher value-added roles.
Dual recognition: professional and academic
The Master’s degrees are offered as a professional Master’s and as a flexible-schedule State Master’s degree, combining a career-oriented approach with a recognised academic framework.
Formats suited to your pace
The flexible-schedule format makes it possible to combine training with professional activity, adapting to learners’ constraints.
Programmes aligned with market needs
The course content is designed in line with business realities, in order to guarantee skills development that is directly applicable in a professional context.
