Marketing and Digital Transformation

Professional Master’s degree / Flexible-schedule State Master’s degree

As part of continuing education, HESTIM offers, within its tracks, two types of Master’s-level qualifications, designed to meet the specific needs of students and working professionals.

Depending on your profile and goals, you can choose:

  • The Professional Master’s degree, geared toward developing advanced operational skills, with close ties to the business world
  • The Flexible-Schedule State Master’s degree, offering a state-recognised academic framework, with a pace compatible with a professional activity

These two qualifications are built on a demanding, structured academic foundation, while differing in their approach, organisation and career prospects.

Discover the specifics of each qualification below  

Overview of the Professional Master's Degree in Marketing and Digital Transformation Highlights of the Professional Master's Degree in Marketing and Digital Transformation Training programmeHighlights of the Professional Master's Degree in Marketing and Digital Transformation Admission requirements
Book an appointment Apply now

Overview of the Professional Master’s Degree in Marketing and Digital Transformation

The Professional Master’s degree in Digital Marketing and Business Development trains experts capable of designing and managing effective marketing strategies in a constantly evolving environment. The programme focuses on digital innovation, data analysis and understanding consumer behaviour in order to adapt marketing actions to new market expectations.

It also prepares students to take on the challenges of companies’ digital transformation and the development of new business models. Acquiring skills in project management, crisis communication, influencer marketing and emerging technologies (AI, VR, AR) provides mastery of all digital levers and positions graduates as key players in business development, both nationally and internationally.

Highlights of the Professional Master's Degree in Marketing and Digital Transformation

  • Training geared toward digital innovation and new market trends
  • Practical approach with applied projects in digital marketing and business development
  • Development of skills in data analysis and emerging technologies (AI, VR, AR)
  • International outlook and mastery of digital transformation challenges
  • Hours suited to working professionals, with the option to take evening classes remotely and occasionally on weekends

Training programme

Master 1

  • Digital Marketing Strategies
  • Digital marketing: storytelling, neuromarketing and content strategies
  • Social Media Advertising: SM Management  and community management
  • Mobile marketing and mobile app advertising strategies
  • Integrated Communication Strategy
  • Brand Marketing and Content Creation
  • Neuromarketing and Consumer Behaviour
  • Market Research
  • Data analysis for digital marketing
  •  Strategic and Operational Marketing
  • Strategic Management of Organisations
  • Professional English
  • Communication & Personal Development: Emotional intelligence and leadership
  • Project Management
  • Business Intelligence

Master 2

  • Digital Strategies
  • Digital Transformation of Companies
  • Managing Technological Disruption
  • Institutional Communication and Crisis Management
  • Brand Management & E-Reputation
  • Influencer Marketing
  • Campaign Analysis Tools
  • Business Intelligence & Trend Prediction
  • Use of Emerging Technologies (AI, VR, AR) in Digital Marketing
  • Digital Law
  • Agile Project Management and Development Methodology
  • Ethics and Social Responsibility in Digital Marketing
  • Innovation Process & Business Creation
  • Start-Up Financing & Digital Business Models
  • Human Resources Management and Development
  • Artificial Intelligence
  • TOEIC Introductory Class
  • Critical thinking and Leadership
  • Project Management PMI Certification

Highlights of the Professional Master's Degree in Marketing and Digital Transformation


  •  Mastery of digital marketing, content, influencer and multichannel communication strategies
  • Ability to analyse marketing data and use business intelligence tools to guide decision-making
  • Skills in brand management, e-reputation and crisis communication
  • In-depth knowledge of emerging technologies applied to marketing (AI, VR, AR, big data)
  • Ability to manage digital projects using agile methods and develop innovative business models for start-ups
  • Development of cross-functional skills in leadership, strategic management and soft skills.
Skills developed in the Professional Master’s Degree in Digital Marketing and Business Development

Admission requirements

Admission requirements for the professional Master’s degree in Marketing and Digital Transformation

  • Hold a Bachelor’s degree or recognised equivalent qualification, with validation of all credits.
  • The application review is carried out at HESTIM.
  • The application file is reviewed by HESTIM’s admissions board.

Documents required to apply to the professional Master’s degree in Marketing and Digital Transformation

  • Transcript of the Bachelor's degree or equivalent qualification
  • Certificate of completion of a Bachelor’s degree or equivalent qualification
  • Copy of national ID card
  • 1 photo
  • Cover letter
  • Updated CV

    For more information on the professional Master’s degree in Marketing and Digital Transformation, fill out the form and a guidance advisor will contact you shortly

Submit
Overview of the Flexible-Schedule State Master's Degree in Marketing and Digital Transformation Highlights of the Flexible-Schedule State Master's Degree in Marketing and Digital Transformation   State-recognised qualification  Training programmeSkills developed in the  Flexible-Schedule State Master’s Degree in Marketing and Digital Transformation Admission requirements
Book an appointment Apply now

Overview of the Flexible-Schedule State Master’s Degree in Marketing and Digital Transformation  

HESTIM’s Flexible-Schedule State Master’s Degree in Marketing and Digital Transformation trains profiles capable of designing, managing and evaluating marketing strategies in a constantly evolving digital environment, while balancing academic training and professional activity.

This state-recognised programme focuses on acquiring in-depth knowledge in strategic marketing, data analysis and understanding consumer behaviour. It also provides insight into the challenges related to organisations’ digital transformation and evolving business models.

Thanks to a structured, academic approach, enriched by case studies and applied projects, participants develop solid expertise that positions them for roles of responsibility, both nationally and internationally.

Highlights of the Flexible-Schedule State Master's Degree in Marketing and Digital Transformation  

  • A state-recognised qualification, guaranteeing academic and professional value
  • Programme designed to combine academic rigour with business application
  • Development of skills in strategic marketing, data and digital transformation
  • Consideration of current challenges related to emerging technologies
  • Flexible-schedule format, adapted to working professionals

State-recognised qualification  

The Flexible-Schedule State Master’s Degree in Marketing and Digital Transformation awarded by HESTIM is a state-recognised qualification, guaranteeing solid academic value and official recognition on the job market.

This recognition is a genuine lever for learners wishing to consolidate their career path, access positions of responsibility or consider a career change, in Morocco and internationally.

It also attests to the quality of the programme, in line with higher education standards, and strengthens the credibility of the qualification with recruiters, companies and academic institutions.

Training programme

Master 1

  • Digital Marketing Strategies
  • Digital marketing: storytelling, neuromarketing and content strategies
  • Social Media Advertising: SM Management  and community management
  • Mobile marketing and mobile app advertising strategies
  • Integrated Communication Strategy
  • Brand Marketing and Content Creation
  • Neuromarketing and Consumer Behaviour
  • Market Research
  • Data analysis for digital marketing
  •  Strategic and Operational Marketing
  • Strategic Management of Organisations
  • Professional English
  • Communication & Personal Development: Emotional intelligence and leadership
  • Project Management
  • Business Intelligence

Master 2

  • Digital Strategies
  • Digital Transformation of Companies
  • Managing Technological Disruption
  • Institutional Communication and Crisis Management
  • Brand Management & E-Reputation
  • Influencer Marketing
  • Campaign Analysis Tools
  • Business Intelligence & Trend Prediction
  • Use of Emerging Technologies (AI, VR, AR) in Digital Marketing
  • Digital Law
  • Agile Project Management and Development Methodology
  • Ethics and Social Responsibility in Digital Marketing
  • Innovation Process & Business Creation
  • Start-Up Financing & Digital Business Models
  • Human Resources Management and Development
  • Artificial Intelligence
  • TOEIC Introductory Class
  • Critical thinking and Leadership
  • Project Management PMI Certification

Skills developed in the  Flexible-Schedule State Master’s Degree in Marketing and Digital Transformation


  •  Mastery of digital marketing, content, influencer and multichannel communication strategies
  • Ability to analyse marketing data and use business intelligence tools to guide decision-making
  • Skills in brand management, e-reputation and crisis communication
  • In-depth knowledge of emerging technologies applied to marketing (AI, VR, AR, big data)
  • Ability to manage digital projects using agile methods and develop innovative business models for start-ups
  • Development of cross-functional skills in leadership, strategic management and soft skills.
Skills developed in the Professional Master’s Degree in Digital Marketing and Business Development

Admission requirements

Admission requirements for the Flexible-Schedule State Master’s Degree in Marketing and Digital Transformation  

  • Hold a Bachelor’s degree or recognised equivalent qualification, with validation of all credits.
  • The application review is carried out at HESTIM.
  • The application file is reviewed by HESTIM’s admissions board.

Documents required to apply to the professional Master’s degree in Marketing and Digital Transformation

  • Transcript of the Bachelor's degree or equivalent qualification
  • Certificate of completion of a Bachelor’s degree or equivalent qualification
  • Copy of national ID card
  • 1 photo
  • Cover letter
  • Updated CV

    For more information on the Flexible-Schedule State Master’s Degree in Marketing and Digital Transformation, fill out the form and a guidance advisor will contact you as soon as possible.

Submit
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