Digital Marketing

Professional Bachelor’s degree / Flexible-schedule State Bachelor’s degree

As part of continuing education, HESTIM offers, within Digital Marketing, two qualifications designed to meet the specific needs of students and working professionals.

Depending on your profile and goals, you can choose:

  • The Professional Bachelor’s degree, geared toward rapid, operational entry into the job market
  • The Flexible-Schedule State Bachelor’s degree, offering a recognised academic framework with a pace compatible with a professional activity

These two qualifications are built on a solid academic foundation, while differing in their approach, organisation and career opportunities.

Discover the specifics of each qualification below  

Overview Highlights of the Bachelor's degree in Digital Marketing Training programme Skills developed Admission requirements
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Overview

HESTIM’s Professional Bachelor’s degree in Marketing and Sales Force Management trains specialists capable of designing and implementing effective marketing strategies while leading efficient sales teams. This career-oriented programme combines the fundamentals of strategic and operational marketing, advanced sales and negotiation techniques, and mastery of digital tools and digital marketing. It also includes key modules on customer relationship management (CRM), business intelligence and data analysis, in order to meet the needs of a constantly evolving market in Morocco and internationally.

The teaching approach is based on learning by doing, with case studies, simulations and concrete projects that allow students to develop skills that are directly applicable in business. The programme also includes an international logistics component, strengthening the ability to manage large-scale commercial operations. Thanks to support in professional communication, coaching and personal development, graduates are prepared for roles such as marketing manager, sales manager, marketing analyst, CRM manager, or sales strategy consultant.

Highlights of the Bachelor's degree in Digital Marketing

  • Career-oriented programme meeting the current needs of marketing and sales management.
  • Comprehensive programme combining strategic, operational and digital marketing.
  • Integration of CRM tools, business intelligence and data analysis.
  • Active teaching methods: case studies, simulations, concrete projects.
  • Openness to international logistics and global markets.
  • Development of skills in negotiation, leadership and team management.
  • Personalised support through coaching and personal development.
  • Hours suited to working professionals, with the option to take weekday evening classes remotely and occasionally on weekends.

Training programme

  •  Consumer behaviour and customer relationship management (CRM)
  • Strategic and Operational Marketing
  • Digital marketing, social media and content management: Multichannel strategies
  • E-commerce in Practice
  • Brand marketing and graphic design tools
  • Market Research
  • Sales Force Management
  • Distribution and Merchandising
  • Strategic Business Management
  • Project Management
  • Commercial and Trademark Law
  • Digital Economy
  • Python Programming
  • Basic Quality Tools
  • Expression and Communication Techniques
  • Coaching and personal development: Self-confidence and growth mindset
  • Final-year project

Skills Developed

  • Development and implementation of effective marketing strategies.
  • Mastery of sales, negotiation and customer relationship management (CRM) techniques.
  • Market analysis, segmentation, targeting and positioning.
  • Use of business intelligence and data analysis tools.
  • Design and management of digital marketing campaigns.
  • Sales team management and leadership.
  • Management of international commercial and logistics operations.
  • Professional communication, leadership and decision-making.
Skills developed in the Bachelor’s Degree in Digital Marketing and Sales Force Management

Admission requirements

Admission requirements for the professional Bachelor’s degree in Digital Marketing

  • Hold a DUT, BTS, DTS or equivalent qualification
  • The application review is carried out at HESTIM.
  • Review of the application file by HESTIM’s admissions board.

Documents required to apply to the professional Bachelor’s degree in Digital Marketing

  • Transcript of the DUT, BTS, DTS or equivalent qualification
  • Certificate of completion of a DUT, BTS, DTS or equivalent qualification
  • Copy of national ID card
  • 1 Photo
  • Cover letter
  • Updated CV

For more information on the professional Bachelor’s degree in Digital Marketing and Sales Force Management, fill out the form and a guidance advisor will contact you shortly

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Submit

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Overview Highlights of the Bachelor's degree in Digital Marketing  – Flexible Schedule Training programme Skills developed Admission requirements
Book an appointment Apply now

Overview

HESTIM’s Flexible-Schedule State Bachelor’s Degree in Digital Marketing trains profiles capable of designing, managing and optimising effective marketing strategies in a constantly evolving digital environment.

This track leads to a state-recognised qualification, with an academic level equivalent to full-time study, while offering a format adapted to working students or those returning to education.

The programme covers the fundamentals of strategic and operational marketing, digital marketing levers, customer relationship management (CRM), as well as data analysis and business intelligence. It also incorporates new market dynamics, including e-commerce, multichannel strategies and the use of data for decision-making.

Based on an applied teaching approach (case studies, projects, role-play scenarios), this Bachelor’s degree enables learners to develop skills that are directly applicable in business, while strengthening their professional posture through coaching and personal development.

Highlights of the Bachelor's degree in Digital Marketing  – Flexible Schedule

  • A recognised State qualification, guaranteeing strong academic value
  • Flexible-schedule format compatible with a professional activity
  • Comprehensive programme covering strategic, operational and digital marketing
  • Integration of CRM tools, data marketing and business intelligence
  • Concrete teaching approach: case studies, simulations, real projects
  • Openness to global markets and multichannel approaches
  • Development of negotiation, management and leadership skills
  •  Pace suited to working professionals 
  • Opportunity to continue studies (Master’s degree, certifications, etc.)

Training programme

  •  Consumer behaviour and customer relationship management (CRM)
  • Strategic and Operational Marketing
  • Digital marketing, social media and content management: Multichannel strategies
  • E-commerce in Practice
  • Brand marketing and graphic design tools
  • Market Research
  • Sales Force Management
  • Distribution and Merchandising
  • Strategic Business Management
  • Project Management
  • Commercial and Trademark Law
  • Digital Economy
  • Python Programming
  • Basic Quality Tools
  • Expression and Communication Techniques
  • Coaching and personal development: Self-confidence and growth mindset
  • Final-year project

Skills Developed

  • Development and implementation of effective marketing strategies.
  • Mastery of sales, negotiation and customer relationship management (CRM) techniques.
  • Market analysis, segmentation, targeting and positioning.
  • Use of business intelligence and data analysis tools.
  • Design and management of digital marketing campaigns.
  • Sales team management and leadership.
  • Management of international commercial and logistics operations.
  • Professional communication, leadership and decision-making.
Skills developed in the Bachelor’s Degree in Digital Marketing and Sales Force Management

Admission requirements

Admission requirements for the professional Bachelor’s degree in Digital Marketing – Flexible Schedule

  • Hold a DUT, BTS, DTS or equivalent qualification
  • The application review is carried out at HESTIM.
  • Review of the application file by HESTIM’s admissions board.

Documents required to apply to the professional Bachelor’s degree in Digital Marketing – Flexible Schedule

  • Transcript of the DUT, BTS, DTS or equivalent qualification
  • Certificate of completion of a DUT, BTS, DTS or equivalent qualification
  • Copy of national ID card
  • 1 Photo
  • Cover letter
  • Updated CV

For more information on the professional Bachelor’s degree in Digital Marketing – Flexible Schedule , fill out the form and a guidance advisor will contact you shortly

​

Submit
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