State Master’s degree | BUSINESS SCHOOL CASABLANCA

​About the State Master’s degree 

The State Master’s degree – HESTIM Business School is a high-level training programme enabling students to obtain a state-recognised Bac+5 qualification, while developing job-ready expertise directly applicable in the workplace.

Accessible after a bachelor’s degree or through parallel admission depending on the academic track, this programme is aimed at students wishing to deepen their skills, strengthen their professional posture and prepare for higher-responsibility roles.

The programme aims to train profiles capable of analysing complex issues, managing strategic projects and supporting the transformation of organisations across various areas of management.

Thanks to a career-oriented teaching approach, students develop a strategic vision, specialised expertise and the ability to adapt to constantly changing environments.

 Degree:  State-recognised Master’s degree

  Campus: Casablanca

  Duration:  2 years

  Format: Initial training

  Language of instruction: French / English

  Admission:  After a Bachelor’s degree / Bac+3 or parallel admission depending on level and track

 Possibility of dual degree with: 

HESTIM dual degree      HESTIM dual degree    

The State Master’s tracksState Master’s Degree in Marketing and Digital Transformation State Master’s Degree in Purchasing and Supply Chain Management State Master’s Degree in Finance, Audit and Control Skills Developed in the HESTIM State Master’s DegreeCareer Opportunities after the State Master’s Degree​ Why choose the State Master’s Degree at HESTIM?  ​

The State Master’s tracks

HESTIM Business School offers three State Master’s tracks, designed to address the current challenges faced by companies and the evolving needs of professions:

State Master’s Degree in Marketing and Digital Transformation

State Master’s Degree in Purchasing and Supply Chain Management

State Master’s Degree in Finance, Audit and Control

The State Master’s degree in Marketing and Digital Transformation trains experts capable of designing and managing innovative marketing strategies, incorporating digital, data and customer experience challenges.

At the crossroads of strategic marketing, digital project management and data analysis, this programme prepares students to support companies’ digital transformation in a constantly evolving, competitive environment.

The State Master’s degree in Purchasing and Supply Chain Management prepares profiles capable of managing the global logistics chain, optimising flows and handling strategic purchasing.

This programme combines the fundamentals of logistics management, supply chain and operations, in order to address companies’ performance, cost and competitiveness challenges.

The State Master’s degree in Finance, Audit and Control trains specialists capable of analysing organisations’ financial performance and managing control tools.

This programme is centred on financial management, risk management and performance monitoring, with a strong emphasis on analysis and rigour.

Discover the State Master’s Degree in Marketing and Digital Transformation

Discover the State Master’s degree in Purchasing and Supply Chain Management  ​

Discover the State Master’​​​​s Degree in Finance, Audit and Control 

Skills Developed in the HESTIM State Master’s Degree



Define and manage digital marketing and omnichannel communication strategies


Manage and optimise a supply chain and operational flows


Analyse financial performance and manage financial management

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Analyse data and optimise marketing performance (KPIs, acquisition, ROI)

  Deploy effective purchasing and supplier management strategies

Implement management control and audit systems

Career Opportunities after the State Master’s Degree​

The HESTIM Business School State Master’s degree is built around professionalisation and employability, offering a strongly field-oriented programme.

Through teaching based on concrete cases, applied projects and real-life scenarios, students develop skills that are directly applicable in the workplace, in line with the current demands of the market.

This approach allows graduates to access a wide range of opportunities in management, digital marketing, finance and logistics / supply chain.

Why choose the State Master’s Degree at HESTIM?  ​

Recognised, credible degree

The HESTIM State Master’s degree is a state-recognised Bac+5 qualification, guaranteeing an academic level that meets national standards and market expectations.

 It is a genuine asset for showcasing your profile to recruiters and accessing professional opportunities in Morocco and internationally.

Field-oriented, employability-focused training

The programme is based on an active teaching approach, combining case studies, applied projects and real-life simulations.

This field-based orientation enables students to develop concrete skills that can be applied immediately in the workplace, facilitating their entry into professional life.

Expertise in management and highly sought-after professions

The tracks on offer cover key areas such as digital marketing, finance and supply chain, directly in line with business needs.

The programme develops a dual expertise in job-specific skills and management, essential for evolving in complex, constantly changing environments.

Access to progressive, responsibility-driven careers ​

The HESTIM State Master’s degree prepares students to take on positions of responsibility, developing their ability to analyse, decide and manage projects.

It opens the door to progressive careers in various sectors, with opportunities to access management, consulting or expert positions.

 Programme Tracks   

 Skills Developed ​ 

 Career Opportunitiesfessional 

 Why choose the HESTIM PGE? ​

Grande École Programme in Marketing and Digital Strategy

  Strategic Marketing and Communication


This track focuses on designing and managing communication and positioning strategies for organisations, in competitive, constantly evolving environments.

It enables students to structure coherent marketing approaches, combining strategic analysis, market understanding and the building of strong brand identities. The curriculum covers communication planning, image management and the implementation of strategies suited to a variety of contexts, both nationally and internationally.

Students develop a combined analytical and creative approach, as well as mastery of current communication tools, such as content strategy, influencer marketing and public relations. This track trains profiles capable of managing organisations’ reputation and handling their public image in complex environments.

Discover the programme​​   


Analysis of markets and organisations

Understand economic dynamics, analyse competitive environments and identify development opportunities.

Project management and teamwork 

Manage projects, coordinate teams and structure actions in demanding professional environments.

Management and marketing strategy 

Develop and deploy strategies suited to organisations’ objectives, incorporating a global, operational vision.

Communication and organisational promotion 

Design consistent communication strategies, tailored to positioning and image challenges. ​

 Cross-functional vision and adaptability 

Apply these skills in a variety of contexts: sales, finance, support functions or international development. ​

 Data analysis and decision-making 

Use data to guide strategic choices and improve organisational performance.

Skills Developed

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